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What If Everything You’ve Been Taught 

What If Everything You’ve Been Taught 

About Self-Worth Is a Lie?

Learn the hidden epidemic that is stealing our confidence, and the simple three-layer model that sets high performers free in thirty days or less.
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Most driven adults spend a lifetime proving they’re “enough.” Discover why that quest can never deliver peace, and how you can flip the script faster than it takes to binge a single Netflix season.

PERFORMANCE-BASED 
IDENTITY SYNDROME

If you’re still with me, odds are
 you recognize pieces of yourself in my story. 
Maybe you’re the senior project manager who feels like everyone is attacking you at every meeting, you secretly despise your colleagues and constantly think that “if only” your boss knew how smart you were, your career and life would be so much better. 
Perhaps you’re the ministry volunteer who signs up for the youth camp, the usher team, the coffee team, the greeter team and the child care team because you can’t say ‘no’ or bear the thought of disappointing people who rely on your strength. 

Or you’re the parent orchestrating impossibly color-coded schedules for piano, travel soccer, travel baseball, travel volleyball and AP tutoring, then lying awake at 1:14 a.m., replaying how sharply you snapped when your nine-year-old spilled the juice box in the back seat.

Outwardly, the world applauds. You’re efficient, competent, and resilient. The LinkedIn endorsements pile up, the thank-you emails flow in, and the Christmas letters extol your perfect family photos. Yet privately, you’re haunted by questions no applause can silence: Why can’t I say ‘no’? Why does criticism feel like an assassination? Why can’t I rest without guilt gnawing my insides? The answer is an invisible epidemic I call Performance-Based Identity Syndrome (P.B.I.S.), the cultural virus that convinces us our worth is a wage we earn by crushing goals, pleasing bosses, staying flawless and staying in control.

Left untreated, P.B.I.S. produces four chronic symptoms that sabotage even the strongest among us:

Left untreated, P.B.I.S. produces four chronic symptoms that sabotage even the strongest among us:

P.B.I.S. is insidious because the world keeps rewarding it, promotion, applause, follower counts, right up until it devours your peace and, sometimes, your heartbeat. 

PERFORMANCE-BASED 
IDENTITY SYNDROME

If you’re still with me, odds are
 you recognize pieces of yourself in my story. 
Maybe you’re the senior project manager who feels like everyone is attacking you at every meeting, you secretly despise your colleagues and constantly think that “if only” your boss knew how smart you were, your career and life would be so much better. 
Perhaps you’re the ministry volunteer who signs up for the youth camp, the usher team, the coffee team, the greeter team and the child care team because you can’t say ‘no’ or bear the thought of disappointing people who rely on your strength. 

Or you’re the parent orchestrating impossibly color-coded schedules for piano, travel soccer, travel baseball, travel volleyball and AP tutoring, then lying awake at 1:14 a.m., replaying how sharply you snapped when your nine-year-old spilled the juice box in the back seat.

Outwardly, the world applauds. You’re efficient, competent, and resilient. The LinkedIn endorsements pile up, the thank-you emails flow in, and the Christmas letters extol your perfect family photos. Yet privately, you’re haunted by questions no applause can silence: Why can’t I say ‘no’? Why does criticism feel like an assassination? Why can’t I rest without guilt gnawing my insides? The answer is an invisible epidemic I call Performance-Based Identity Syndrome (P.B.I.S.), the cultural virus that convinces us our worth is a wage we earn by crushing goals, pleasing bosses, staying flawless and staying in control.

Left untreated, P.B.I.S. produces four chronic symptoms that sabotage even the strongest among us:

Left untreated, P.B.I.S. produces four chronic symptoms that sabotage even the strongest among us:

P.B.I.S. is insidious because the world keeps rewarding it, promotion, applause, follower counts, right up until it devours your peace and, sometimes, your heartbeat. 

THE IDENTITY 
PYRAMID

To survive I had to put my thoughts in order. I leaned on critical ideas my mentors told me and I adapted them to my situation. I added, deleted and adjusted concepts until it all finally made sense. I developed an Emotional Intelligence framework rooted in psychology, theology, neuroscience, and hard-won street wisdom from house fires, emergency rooms, boardrooms, meetings, executive retreats and more meetings. I call it The Identity Pyramid, and it reverses the cultural script:
Most programs start at the top; they hand you productivity apps, morning routines, or affirmation scripts trying to help you build something to be grounded to. The Identity Pyramid flips the order by discovering and rebuilding the foundation first. In other words, we fix the operating system before installing new software.

When these three layers sit in proper order, Identity supporting Emotions, which in turn support Performance, life feels internally spacious. Feedback sharpens rather than shatters. Rest becomes a gift, not a sin. 

Creativity ignites because the fear of failure no longer stalks every brainstorming session. I detail that process step by step in my new book, The Identity Pyramid: Accepting Your Value in a Performance-Driven World. Readers call it “an emotional rewire” because the model doesn’t just change thoughts; it resets the very operating system through which thoughts, feelings, and actions interact.

NOW TOLD AS 
RICH NARRATIVE

Get the e-book now for only $4.99
Get the e-book now for only $4.99
Get the e-book now for only $4.99
If hesitation is whispering, “Maybe I’m the exception,” and you don’t think you need this, the next few lines dismantle those doubts one by one.

30-Day 
Right-Side-Up 
Guarantee

Read the book from cover to cover. Take in the stories, the framework, and the truth it presents about your value and how to reclaim it. If you don’t feel lighter, clearer, and more secure in your understanding of who you are, simply email my team within 30 days. We’ll refund every penny. No fine print. No hassle. No questions asked.

I shoulder the risk because I believe in the message of this book, and I know that when you begin to live right-side up, transformation always follows.
Get the e-book now for only $4.99
Get the e-book now for only $4.99
Right now, you have a choice: continue carrying the weight of proving your worth every day, or choose a better way. Imagine showing up with clarity, calm, and confidence, knowing your value is no longer tied to performance, approval, or perfection.

Click below to get started and begin living from the part of you that pressure can’t shake.

Order now to access the tools, insights, and support that will help you finally feel grounded in who you are, no matter what life throws your way.
Get the e-book now for only $4.99
Get the e-book now for only $4.99
This isn’t just a book, it’s a moment. A turning point. A chance to stop living under the pressure to prove yourself and finally begin building a life that reflects the truth about who you are.

But this opportunity won’t always be available. Access to this version of The Identity Pyramid, along with the clarity, structure, and support it offers, may be removed without notice. We’re offering it now because we want to meet people like you at the exact moment they’re ready to stop striving and start living from a place of peace.

So let’s be honest, why now?

Because delaying this decision doesn’t keep you where you are… it pushes you into the cycle you’re already trying to break. Every day you live from a performance-based mindset is another day you reinforce burnout patterns, emotional reactivity, fear of feedback, and self-doubt masked as ambition.

The longer you wait, the harder it becomes to separate your worth from what you do, how much you produce, or how others perceive you. You don’t need more time, you need a system that works.

And once you order the book, you’ll also unlock an exclusive opportunity to go even deeper: a 10-module video course that builds on everything in the book and helps you apply it step-by-step to your real life. This advanced program is only offered to readers immediately after purchase, and it won’t be available anywhere else.

What do you have to lose?

Nothing. There’s no risk in starting, but there’s real cost in staying stuck. The clenched jaw, the strained relationships, the quiet voice in your head that never lets you rest... they don’t just fade with time. They fade with action. And this book is your first, most powerful action step.

If you’re ready to reclaim your confidence, restore clarity, and start living right-side up, this is your moment. But you have to act before it closes.

Don’t miss it. Start now.

Don’t miss it. Start now.

Get the e-book now for only $4.99
Get the e-book now for only $4.99
Let’s break it down: this book is a mindset change, a practical framework, and a long-term solution to the pressure you've been carrying for years. You’ll walk away with tools you can use daily, in conversations, leadership moments, even in the quiet doubts you rarely voice.

Getting started is simple: click the button, order your copy, and begin the journey to a life where your worth isn’t up for negotiation.

And with a 30-day guarantee, there’s absolutely no risk. If it doesn’t help you feel lighter, clearer, and more secure, you get your money back, no questions asked.

The real question is: what do you have to lose by staying stuck?

The real question is: what do you have to lose by staying stuck?

Get the e-book now for only $4.99
Get the e-book now for only $4.99

Don’t wait for your body, your marriage, or your faith to stage a revolt. Flip the pyramid before gravity does it for you.

Get the e-book now for only $4.99
Remember, this offer won’t be available forever. If you're ready to stop chasing your worth and start living from it, now is the time to take that step.

By acting today, you’ll gain the clarity to separate who you are from what you do, the confidence to face pressure without crumbling, and the tools to build a grounded, unshakable life, personally and professionally.

And with the 30-day, no-questions-asked guarantee, you have absolutely nothing to lose, except the stress, burnout, and insecurity that have been weighing you down for years.